In the pursuit for the perfect diamond, you may have found yourself lost in the well-known 4 Cs – cut, colour, clarity and carat – amongst many other diamond characteristics.
 

So, if you’re not certain of what you’re looking for, to make your diamond decision easier we have created the ‘Rich Diamonds guide to the Perfect Cut’ with ten of our magnificent diamond examples to assist your potential purchase.
 

Cut is an important factor to take into consideration on your search for that perfect piece. The cut is the shape in which the diamond has been polished from a rough stone into a faceted gem. Simply put, different diamond cuts produce a difference in the style and the shape.

 

The heart shaped diamond is essentially just a pear-shaped diamond with a cleft at the top. This cut of diamond itself is considered by most to be the most romantic of all diamond cuts. 
 

The heart cut can be quite fiery, with excellent sparkle. The bigger the diamond, the bigger the heart! We have this jaw-dropping 18k white gold diamond ring surrounded by a pave set heart shaped diamond halo. 

 

 

Fall into the comfort zone
 

Lose yourself in your dreams in the comfort of the cushion cut. It has a marvellously romantic, classic look and is distinct from the round brilliants.

Our 18k yellow gold ring is one of the more delicate cushion diamond cuts.

Emerald cut diamonds will take your breath away. They are designed to draw attention to the lustre of the diamond, whilst complimenting your remarkable taste also. It tends to be less fiery than a round brilliant cut, but it unquestionably gives more dramatic flashes of light.
 

The art deco lines of emerald cut diamonds impart an elegant, refined appearance to both the simplest and most extravagant ring sets. 
 

Make your acquaintances green with envy with our premium 18k white gold emerald cut diamond ring. The ring is set to the centre, with an emerald cut diamond complemented by a round brilliant cut diamond cluster.  

 

If you are looking for specific diamond cuts to give that wow factor, contemplate the Marquise cut. An impressive shape by most standards, its unique silhouette demands to be the centre of attention. 
 

Marquise diamonds work beautifully as a central stone in a diamond ring, with our elaborate design you won’t know where to look first. It is an 18k white gold marquise cut diamond ring with 10 round brilliant diamonds set to the shoulders. Express yourself with this unique, special piece. 



 

 

The Oval diamond has striking brilliance that has similarities to round cut diamonds. Oval diamonds are popular as their lengthy shape can accentuate long, slender fingers. A perfect option for someone who loves the enthusiastic sparkle of the round brilliant cut, but desires a more unique shape. 
 

Triumph over the chain of trendsetters and become your own personality with this characteristic oval diamond ring from Rich Diamonds. 

Whilst it isn’t the most traditional choice of shape, Pear cut diamonds make lovely engagement rings. Mesmerise ‘the one’ with its beautiful cut and limitless brilliance. 

Put a spin on sparkle and opt for our pink pear diamond, for those who play by their own set of rules!

 

 

 

Most women pretend they are a princess at one point in their lives. Who says it should be left behind in childhood?  If you crave the brilliance of the Round Cut, the most traditional style of diamond, but want something with a little more power, you may just fall desperately in love with the icy fire of the Princess Cut Diamond.
 

Often, rectangular diamond cuts just can’t compete with the understated round brilliant for sparkle, but the Princess Cut was flawlessly designed for getting maximum brilliance and fire from a square cut. By all means, keep to the traditional standards, but a little augmentation wouldn’t hurt.
 

This Princess cut does not shy away from the competition, whilst keeping it minimalistic for maximum sophistication. 

 

The clue is in the name, feel radiant when sporting a radiant cut diamond, the radiant cut shows similarities to an emerald cut, but the facets allow for additional sparkle. The perfect choice for a woman who loves a classic, they will unquestionably appreciate this stone’s timeless nature. 
 

This 18k Rose Gold Radiant cut diamond ring is the answer to all of your desires. Both the diamond and the rose gold band complement one another effortlessly.

Anyone who may gaze upon this statement piece will without question compare the experience to gazing at the radiance of the sun, describing yourself wonderfully. 

 

Round brilliant cut diamonds are the most traditional selection for any jewellery pieces, especially rings. There is no need to take risks with this cut, everyone undeniably admires its beauty and they sparkle like no other. 
 

Women who are traditionalists at heart will favour this ring’s classic shape, accentuating the huge diamond is a round brilliant cut diamond halo and half diamond set shoulders. As Elizabeth Taylor once said, big girls need big diamonds!


 

 

We are diamond specialists. As such, we are experts at curating the best diamonds for you, and most importantly at the correct price. Please visit Rich Diamonds at 74 New Bond Street when considering a gift purchase or investment.
 

We are delighted to say our diamond collection is expanding... our prices are not. Call us on 020 7491 0042 for a reliable trusted shopping and selling experience. If you would like to buy or sell, email us at selling@richdiamonds.com 
 

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