Established in 1853 as a trunk and leather goods company, Goyard began in Paris, before even Louis Vuitton. Goyard is famous for the exclusivity of its brand, often embracing secrecy around upcoming products and eschewing both advertising and interviews. In this way, Goyard is the fashionista's fashion - the brand of those in-the-know and prepared to put their money where their taste is. Goyard has gone from strength to strength, remaining relevant on the basis of their exquisite design and skilled brand ambassadors such as Jamie-Stephen Bennett and Giles Gella, as well as celebrity patrons such as Madonna, Victoria Beckham, Carla Bruni-Sarkozy, Kanye West, and even rapper Rich the Kid, who filmed a music video in a Goyard store, taking advantage of the brand's sterling reputation for high-class fashion. Goyard products are made from top quality materials with durable, tried and trusted methods.