The Piaget collection celebrated its brand hosting by longstanding ties with Hollywood and introduced its opening boutique in Beverley Hills,  together pairing and promoting ‘Piaget collections’ jewellery and watches.
 

Oscar nominee ‘Jessica Chastain’ was seen wearing a turquoise diamond necklace from Piaget’s new collection.

 Also joining her was Natalie Dormer and Glees Dianna from Game of Thrones who arrived wearing Piaget jewels. Phillippe Leopold-Metzger, CEO of Piaget announced how ‘Los Angeles’ is one of the greatest city’s and Rodeo Drive is the most glamorous location to be positioned in. The CEO elaborated how being closer to friends in the film and entertainment world can tie together fame and propositions of marketing and success for both parties. 

Metzger announced ‘Piaget is the perfect embodiment of that jet-set Hollywood Glamour from the 60’s and 70’s’ and will always have a sparkling position in the film entertainment industry.
 

The Piaget evening was held in partnership with the American Ballet Theatre also embracing its 75 Anniversary. ABT and Piaget hosted a cocktail party in the honor of the re-opening of the renovated film avenue flagship. 

As an iconic branded jewellery and watch collection the brand proudly pronounces its presence in the US with the opening of its first boutique at Beverly Hills Rodeo Drive. The famous spot of Hollywood will defiantly keep Piaget’s collection moving forward.