Photo Credit: http://www.pricescope.com/ Cartier and Tiffany & Co have been gradually developing their brand value with top ranking views in the jewellery market worldwide. Both jewellery brands have successfully promoted their story and have rapidly increase brand identity­­­ through various marketing activities. These established brands have excellent legacies, histories and stories which today holds excellent value to their name. Using technological development such as social media they have managed to push forward their success. Thus making ‘unique connections’ and ‘unique experiences', which essentially have kept both brands moving forward in this ever changing world. Videos on Tiffany’s Website has kept them moving with the Technological Age and has resulted in creating an experience for their customers, giving them a whole new approach on customer interaction. Cartier have similarly used technology to enhance their sales by launching a full e-commerce platform using digital marketing to engage with new customers. Innovation is the key towards sales and brand value, both brands have created new possible ways of creating different iconic designs. Nick Davis (Manager of interbrands, Melbourne officer) has stated ‘how brands should not be a unique selling logo’ but should adhere a different way of working with the world and diverse marketing in order to achieve higher global status./div>